Providing Business and Technology solutions since 1984!
Since our early days as Denny Johnson Consulting, we have been a small consulting firm located in Orlando, Florida, providing a variety of services nationwide. Our philosophy has always been to do whatever we could to help our clients and have always provided a wide variety of services. This has allowed us to create long-term relationships with our clients and really get to understand their needs.
 
 
Our History at a Glance
1984 Denny begins doing part-time consulting for Godfather's Used Computer Syndicate and
Columbia Data Products
1985 Denny Johnson Consulting formed
1985 Homebuilder Backlog Management Database developed for
Richmond American Homes
1989 Lennar Homes licenses Homebuilder Backlog Management Database corporate-wide
1991 Ambassador Database Marketing Software is developed and is distributed by Concepts in Sales
1992 Contract Preparation Software is developed for Yamaha for distribution to dealer network
1992 Ambassador Database Marketing Software implemented for
Digital Equipment Corp
1993 Denny Johnson Consulting incorporates and becomes
System Engineering Services, Inc
1994 Developed Long Term Software Plan for Nickelodeon
1995 Greentree Financial selects
Contract Preparation Software
for distribution to their dealer network
1996 System Engineering Services, Inc becomes
SOFTRITE Technology, Inc
1997 Ambassador Database Marketing Software implemented in
5 divisions of Lennar Homes
1997 Job Tracking Software is developed for
Moralmar Kitchen Cabinets
1997 First website is developed for Lennar Homes
1998 John Deere Credit selects
Contract Preparation Software for distribution to their dealer network
1998 Windows version of
Homebuilder Backlog Management Database
is developed for Brighton Homes
1999 Allegro Acceptance selects Contract Preparation Software for distribution to dealer network
1999 SOFTRITE begins managing
Sales Office Automation
implementation for
Lennar Homes
1999 Implemented Homebuilder Backlog Management Database for
Park Square Homes
2000 Corporate website developed for Columbia Data Products
2001 Windows version of Contract Preparation Software developed for
Allegro Acceptance
2001 Created version of
Contract Preparation Software
for Bank of America
2001 Denny appointed to the
board of advisors for
Columbia Data Products
2002 Buyer Website Portal developed
for Park Square Homes
2003 SOFTRITE begins providing
onsite system support services
for 10 divisions of Lennar Homes and 4 divisions of U.S. Homes
throughout Florida
2004 Allegro Acceptance selects SOFTRITE to develop new corporate website with online
credit application processing
for dealer network
2004 SOFTRITE begins managing the
implementation of a new
Warranty Service Management System for Lennar Homes
2005 SOFTRITE contracted for
Denny to manage the
Information Technology group
at Park Square Homes
2006 Online Internet-based version of Contract Preparation Software
is developed for
Allegro Acceptance
2006 Implemented Homebuilder Backlog Management Database for
Engineered Homes
2007 Developed Collaboration Database for
Columbia Data Products
2007 Created Corporate Website for
Viera Builders including
integration with our
Homebuilder Backlog Management Database
2008 Developed Service Billing
and A/R System for
Darryl Johnson Landscaping and Pest Control
 
2008 - 2013
As the recession grew, SOFTRITE experienced a 90% loss of revenue due to client concentration in the Homebuilding and Financial industries.
 
While Denny continued to provide software maintenance and support to existing clients as needed, his main focus turned to Management Consulting for Voxeo - a local tech company.
 
Voxeo was acquired by Aspect in 2013, after which Denny once again began to focus on new projects with SOFTRITE.
 
2014 Developed Database Software
for Logitech (Lifesize division)
to analyze and manage
follow-up to
Customer Survey responses
2014 Developed Class and Student Management Database for Truthful Acting Studios
2015 Denny becomes chief advisor to the CEO of Columbia Data Products, focusing on
Customer Experience for
new Product Development
2015 Contracted by Logitech (Lifesize division) to develop new Quote Request Software for partners
2015 Denny becomes key advisor on Business and Product Development to Riptide on the Serve Anywhere project
2016 Hired by Viera Builders to integrate Homebuilder Backlog Management reporting with the client's new Enterprise Software