Business and Technology Solutions since 1984!

Custom Database Software, IT Support,
and Consulting Services
Our founder's website on how he works with startups and helps other small businesses
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Visit the websiteA Long History of Solutions for our Clients
Since our early days as Denny Johnson Consulting, we have been a small technology consulting firm, providing services nationwide. Our philosophy of doing whatever we can to help our clients has always led to a solid understanding of their business needs. The result has been many long-term relationships with some really great clients.
Unfortunately, we no longer take on new technical projects. Denny's focus today is on consulting with and mentoring small businesses and start-ups, managing our own Internet projects, and supporting a few long-time clients.






"Denny designed and developed a program that the Yamaha dealer network uses when a retail finance contract is written, which resulted in faster funding of the dealer proceeds.
Thanks, Denny for all the wonderful years of service."

See more customer reviews at dennyware.com
Our History at a Glance
1985 | Denny Johnson Consulting formed in Orlando |
1984 | Denny begins by doing part-time consulting for Comlumbia Data Products |
1985 | Homebuilder Backlog Management Database developed for Richmond American Homes |
1989 | Lennar Homes licenses Homebuilder Backlog Management Database corporate-wide |
1991 | Ambassador Database Marketing Software is developed and is distributed by Concepts in Sales |
1992 | Contract Preparation Software is developed for Yamaha for distribution to dealer network |
1992 | Ambassador Database Marketing Software implemented for Digital Equipment Corp |
1993 | Denny Johnson Consulting incorporates and becomes System Engineering Services, Inc |
1994 | Developed Long Term Software Plan for Nickelodeon |
1995 | Greentree Financial selects Contract Preparation Software for distribution to their dealer network |
1996 | System Engineering Services, Inc becomes SOFTRITE Technology, Inc |
1997 | Ambassador Database Marketing Software implemented in 5 divisions of Lennar Homes |
1997 | Job Tracking Software is developed for Moralmar Kitchen Cabinets |
1997 | First website is developed for Lennar Homes |
1998 | John Deere Credit selects Contract Preparation Software for distribution to their dealer network |
1998 | Windows version of Homebuilder Backlog Management Database is developed for Brighton Homes |
1999 | Allegro Acceptance selects Contract Preparation Software for distribution to dealer network |
1999 | SOFTRITE begins managing Sales Office Automation implementation for Lennar Homes |
1999 | Implemented Homebuilder Backlog Management Database for Park Square Homes |
2000 | Corporate website developed for Columbia Data Products |
2001 | Windows version of Contract Preparation Software developed for Allegro Acceptance |
2001 | Created version of Contract Preparation Software for Bank of America |
2001 | Denny appointed to the board of advisors for Columbia Data Products |
2002 | Buyer Website Portal developed for Park Square Homes |
2003 | SOFTRITE begins providing onsite system support services for 10 divisions of Lennar Homes and 4 divisions of U.S. Homes throughout Florida |
2004 | Allegro Acceptance selects SOFTRITE to develop new corporate website with online credit application processing for dealer network |
2004 | SOFTRITE begins managing the implementation of a new Warranty Service Management System for Lennar Homes |
2005 | SOFTRITE contracted for Denny to manage the Information Technology group at Park Square Homes |
2006 | Online Internet-based version of Contract Preparation Software is developed for Allegro Acceptance |
2006 | Implemented Homebuilder Backlog Management Database for Engineered Homes |
2007 | Developed Collaboration Database for Columbia Data Products |
2007 | Created Corporate Website for Viera Builders including integration with our Homebuilder Backlog Management Database |
2008 | Developed Service Billing and A/R System for Darryl Johnson Landscaping and Pest Control |
2008 - 2013 As the recession grew, SOFTRITE experienced a 90% loss of revenue due to client concentration in the Homebuilding and Financial industries. While Denny continued to provide software maintenance and support to existing clients as needed, his main focus turned to Management Consulting for Voxeo - a local tech company. Voxeo was acquired by Aspect in 2013. Denny assisted with the transition, but then once again began to concentrate on SOFTRITE. Since then, his main focus has been on advising and mentoring other small businesses and startups, and developing the tinyTowable website with related social media marketing. |
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2014 | Developed Database Software for Logitech (Lifesize division) to analyze and manage follow-up to Customer Survey responses |
2014 | Developed Class and Student Management Database for Truthful Acting Studios |
2015 | Denny becomes chief advisor to the CEO of Columbia Data Products, focusing on Customer Experience for new Product Development |
2015 | Contracted by Logitech (Lifesize division) to develop new Quote Request Software for partners |
2015 | Denny becomes key advisor on Business and Product Development to Riptide on the Serve Anywhere project |
2016 | Developed software and created customer self-service kiosks to display floorplans and elevations for Viera Builders |
2016 | Developed TinyTowable.com A new project to begin shifting SOFTRITE's focus away from providing technical services |
2016 | Denny starts volunteering to provide small business Mentoring and Teach Classes for SCORE (non-profit) |
2017 | Denny starts volunteering to provide start-up business Mentoring for Startup Studio startup accelerator (non-profit) |
2020 | Relocated to Knoxville, TN |
A note from our founder...
After a long career in small business, I have semi-retired. As a result, I have been winding down SOFTRITE's technical services the last few years and we are no longer pursuing new software and IT projects. I'm now spending more of my time as a mentor and advisor to the founders of other small businesses, startups, and pre-startups. Please check out dennyware.com to learn more. You can also contact me from that site.